No one can escape the inevitable tax season, making it the bane of the existence of every taxpayer anywhere in the world. Similarly, tax preparers see it as a lucrative time, but it’s not as steady as it used to be ever since the COVID-19 outbreak. As countries went on lockdown, businesses struggle to keep the lights on, while employees try to adapt to the new work-from-home set-up.
Seeing the whole economy running into a slowdown, the government postpones tax dues in an attempt to ease some financial burden in a time of uncertainty. Nonetheless, the past year proved that industries strive to survive and despite the declining tax collection, your tax preparation business can grow its revenue with just the right marketing strategies.
Since people are forced to stay at home and practice social distancing, most people rely on the internet to stay connected. Social media has always been dominating the modern landscape, but the pandemic made online platforms a necessity.
With most consumers using social media channels like Facebook, Twitter, LinkedIn, Reddit, and more, your business will be missing out on a significant demographic if you don’t build a social presence.
In that regard, you can continue to grow your network by marketing your services online.
As mentioned above, people are flocking online to continue their business, and this includes looking for products or services they need as they’re home-bound. Seeing as local businesses are also forced to join the digital shift, it makes sense to grow your client base by opening your services to remote clients.
Thanks to the continuous advancements in technology, tax automated software, and mobile applications make it possible to streamline tax preparation on the cloud. From advising clients, preparing tax returns, auditing tax forms, and more, cloud-based tax solutions offer a secure way to communicate without the need for in-person meetings.
Businesses now conduct contactless or cashless payments in an effort to curb the spread of the coronavirus, so it’s only logical to jump on the bandwagon and widen your payment options. By extending your services beyond your local clientele, you can bolster your efforts by considering multiple payment options using tax bank products, online transfers, and more.
Businesses are only starting to recover from the sudden impact of the pandemic, but despite the global setback, industries including tax professionals continue to adapt and weather the storm. In that sense, the tips above are just some simple ways tax preparers can continue building their revenue even in today’s trying times.
Dealing with taxes can be challenging for anyone, even as an expert tax preparer. If you’re looking for innovative solutions that can streamline your tax preparation process, our professional tax software for CPAs can help simplify matters for you.
Our affordable technology can empower tax preparers and help you start a tax business with no EFIN, so get in touch with us today at 1.800.504.5170 to see how we can ensure your tax business is booming.
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