6 Social Media Platforms Tax Preparation Businesses Must Use
Running a tax preparation business entails several different elements. Bringing in technology and utilizing tax preparation platforms is already one way of ensuring that the operational aspect of the business, but how about in terms of promotions and marketing? Tax preparers may believe that certain forms of advertising, such as social media marketing, aren’t needed.
However, that isn’t the case at all. In fact, the average person spends at least one to two hours a day on social media at a minimum, meaning the likelihood that your next client is scrolling by is high. Take advantage of their screen time by promoting your business on social media:
If you want to learn about how you can begin, Here are the six main social media platforms that tax preparation businesses should consider getting started and going active on.
1) Facebook Platform For Tax Preparation
Facebook has reached almost two billion users already, with the social media platform buzzing now more than ever. If you’re hoping to network and reach people, Facebook’s enormous user base is enough reason to get onto the platform.
Creating a profile to amass a following would also be a good call for your tax preparation business to try out. Do keep in mind that Facebook is a platform where the algorithm favors consistent posts that vary in the text, links, and media shared.
2) Twitter
Twitter is a unique social media platform with various kinds of users. The main way of promoting on this site and connecting with people is through information sharing and interactions in tweets. Present some knowledge to help potential clients know that your tax preparation business is well-informed about the industry.
3) Instagram
Compared to how text-based Twitter is, Instagram leans more towards images and videos. Tax preparers can make their feed consistent and compelling to impress potential clients and partners. Participating in engagement by following, liking, and commenting on people’s posts can make them more aware of your business, too.
4) LinkedIn
If reaching an audience where you get the highest chance of engaging with a fellow business owner is what you’re looking for, LinkedIn is the social media platform for you. This professional networking site can connect you with many potential clients and form relationships.
There are several LinkedIn groups that you can participate in, such as Tax Business Owners of America and more. Aside from using your own profile to join in those groups, you can also create a LinkedIn Company page of your own to create posts.
5) YouTube
YouTube is the biggest video platform online, and many businesses already utilize it to deliver audiovisual content to people and promote their business. Join the sphere and create videos that can provide engaging lessons to your audience. You could even promote other social media channels in the video description as well.
6) Personal Blog
Although it may not be a direct platform, having a company blog for your tax preparation business can be a great way of consolidating all your content into one place. You can copy and paste the site link onto your other social media profiles so that interested clients can delve into your website and learn more about your business and its services.
Conclusion
With this guide, you should have more insight into how your tax preparation business can promote itself. It’s not great for companies that offer excellent services and utilize the best technology to go unseen or unheard of, after all!
Looking for professional tax preparation software as an additional tool for your business? Keystone Tax Solutions offers the best software for tax preparers in the USA. Contact us today!
